Quick Guide to Link Analysis

Are you new to link data analysis? While it may be second nature to SEO professionals, getting the right data and learning which things are important and what you should be looking for can be quite daunting. Here is a quick guide to get you started. First thing you want to do is get the link data from easy to use tools such as Google or Bing Webmaster Tools. The Webmaster Tools are great for getting an indication of what that particular search engine is seeing as your backlinks, but you may want to branch out as well to get more solid information. In that case, Link Research Tools is a great option. Whichever one you choose, you want to ensure you can get all of the important information you need such as the URLs that are linking to you, which pages are being linked to and the anchor text being used. Link Research Tool is great as it allows you to sort each anchor into categories. This is going to save you a lot of time especially for those that have a massive profile to get through. Once that is all sorted you are going to want to check if there is anything unusual and, if so, look into it. Having a look at your competitors will help you determine whether you are in a good spot with your current percentages of anchor type. It is also a good idea to have a look at how many links are pointing to your homepage and how many are pointing to your subpages then see how this compares to others in your niche.
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