YouTube Advertising: Reach Your Ideal Customer

YouTube is one of the most-visited sites on the net in this day and age, and therefore it provides businesses with a whole host of advertising opportunities.

When it comes to YouTube Advertising, you only pay when people actually watch your videos, ensuring you get the most out of your marketing spend. Generally, only those who are interested in your service will watch your ad, and therefore you aren’t wasting money showing your ad to a disinterested audience. YouTube advertising also allows you to refine your target market and zero in on people, depending on where they are located and what they are interested in. This form of advertising also allows you to reach an audience across a number of different devices, including mobile devices. It has been found that 25% of all YouTube views occur via a mobile device – this is a large percentage of your target audience that you simply can’t ignore. Effective YouTube ads have the ability to generate shares, new channel subscriptions, and also provide you with the means to communicate with your customers.

Ad Formats

In search – These ads are seen on the YouTube search page, and you only pay when someone clicks on your ad and begins to watch it.
In display – These ads appear next to videos on the YouTube watch page, and you only pay when a user clicks on the ad and starts to watch it.
YouTube partner videos – These video ads appear pre, mid or post-roll on YouTube partner videos of all lengths. You only pay when someone watches at least 30 seconds of your ad.
With extensive experience in online marketing, we know what it takes to devise an effective YouTube advertising campaign. Using an online analytics tool, we are able to see who’s watching your ads and how they are interacting with them, ensuring we are attracting the right audience and providing you with the best possible results. To speak with our Performance Media Team, be sure to contact us today on
1300 663 995 .
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