Do you really need genuine content for search engine optimization?

No one can disagree with the fact that you need genuine content to interest a search engine. However, there is a question as to what constitutes genuine content and what will a search engine like Google consider a non-genuine or plagiarized content. In order to understand the answer to this question, you need to understand that search engines’ algorithms are very complex and they take a whole range of factors into consideration before reaching their conclusions. Two things that really confuse many SEO professionals out there are whether quoting someone constitutes plagiarism and does a complete rewrite make your content unique. Well, they appear to be two separate questions and they genuinely are two different questions, but there is a link, which you need to know about. You see quoting someone does not constitute plagiarism if you use proper punctuation and give credit where it is due. On the other hand, if you are simply rewriting what someone else had written, even if you change every single word, search engines are not going to recognize it as genuine content. What is Google exactly looking for? This is where the link between two questions comes into play. You see the search engines are not looking for whether you are recreating the content intelligently enough. What they are looking for is the value that your content adds to what is already out there. If you have used an entire passage form, say Wikipedia, a search engine will not mind that, provided that you could show that you have your own unique take on it and it is adding a new value or dimension to the content that is already present online. On the other hand if you are simply rewriting what is already present, you should smartly try to disguise the fact; search engines are going to see through the subterfuge and going to reach their decision accordingly. Therefore, the focus of all of your content should be on delivering value for their visitors. You often see that many news agencies and different publications share their content. Sometimes all or at least many different versions are present and sometimes you can find only one result. When you find multiple results, that is when search engines decide that each different rendition of the same story is adding something new to the story. The role played by social media That is why the role of social media has become so prominent in smart SEO. If enough people are commenting on something, they are visiting a certain page or even sharing it between them. It is going to generate lot of back-links for that content. Even if more than one site is featuring the same content, they are going to publish both as results. However, if search engine algorithm decided that content adds nothing of value to what is already present there, it is going to ignore that page and is going to concentrate on the one with more traffic. In addition, you need to know that if you put low quality content on any part of your website it is going to hurt your whole website and your results will suffer.