Effective Search Engine Marketing for Your Business

If people can’t find your business’ website via a search engine, it may as well not exist. Think about it – how often do you use Google, Yahoo, or Bing to find that product you want or service you need? How often do you only look at the first page of results? It’s not just you – hundreds of thousands of people use search engines as the first step in shopping every day all over Australia and never make it to page two. To make sure that these people find your business, you need to invest some time and money in Search Engine Marketing (SEM).

What is SEM?

SEM involves a range of strategies to get your website noticed by customers using search engines, including keyword optimisation, link building, and pay per click advertising. You could of course do many of these things yourself – but they are very time consuming and, if implemented incorrectly, expensive. But with a professional SEM company, you can make sure your SEM campaign gets you results.

Web Marketing Experts is an experienced SEM company. We have been providing companies with SEM services for many years and we always get results for our clients. Save time and money by hiring Web Marketing Experts to look after your SEM campaign.

What Web Marketing Experts Can Do For You

At Web Marketing Experts we can design a SEM campaign that suits your business and target market, and drives potential customers from the search engines to your website. We assess your current online performance and compare it to that of your competitors, then make recommendations about how to proceed. Most often, this will involved optimising your site for your target keywords and building quality back links (both of which we do in-house at our Melbourne office).

Pay Per Click Advertising

If we think it will be effective for your business, we may also recommend that you use pay per click (PPC) advertising to increase your online presence. PPC is a specialised online marketing technique that that involves ‘buying listings’ on search engines, for example, Google Adwords. PPC ensures that you get to the top of the list, but you do need to pay each time someone clicks on your advertisement. You therefore want to make sure your advertisement is only displayed on the most relevant search results, so that the clicks (and costs) are rewarded with a sale. This may sound simple, but it’s a rather tactical and takes experience to get it right. At Web Marketing Experts, we have a very experienced PPC team who can secure cost-effective PPC advertising for you.

Don’t Take Chances with Your SEM

To ensure you get the most out of your SEM budget, only use the most experienced and professional online marketing company – Web Marketing Experts. In an unregulated industry known for its cowboys, Web Marketing Experts is known for being the company to trust for SEO, SEM, and PPC marketing. We’re so sure we can get results for your company, we offer a 90 day guarantee for our SEM services – if you’re not ranking on Google after 90 days, we work for free until you do.