The Next Generation of Penguin is On Its Way

Well it is finally coming. After months of ears placed firmly to the ground listening for any signs of the next Penguin update, we have finally gotten our answer. The next generation of Penguin is set to be released in the coming weeks. No, this is not a drill; this is the real deal as speculation was put to rest by Matt Cutts himself as he confirmed the update on Twitter. Penguin 2.0 is set to be the most discussed of Google algorithms this year and, with standards already being quite tough, it is no surprise that this will certainly be the case. The game of SEO was forever changed by the Penguin update with many sites being hit hard due to their unnatural link profiles. Too many exact match anchor text links deemed your site to be manipulative and many of us are still trying to recover. We can be certain that things will only get worse and what is acceptable will slowly become a smaller category. Now is the perfect time to start preparing. Even if you think you are safe there is no harm in going through your website to be sure.