When it comes to YouTube Advertising, you only pay when people actually watch your videos, ensuring you get the most out of your marketing spend. Generally, only those who are interested in your service will watch your ad, and therefore you aren’t wasting money showing your ad to a disinterested audience. YouTube advertising also allows you to refine your target market and zero in on people, depending on where they are located and what they are interested in. This form of advertising also allows you to reach an audience across a number of different devices, including mobile devices. It has been found that 25% of all YouTube views occur via a mobile device – this is a large percentage of your target audience that you simply can’t ignore. Effective YouTube ads have the ability to generate shares, new channel subscriptions, and also provide you with the means to communicate with your customers.

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